Disgruntled cable subscribers are no longer opting for Satellite. Instead, they are going directly for the Internet and not Comcast either.
Well, it turns out that AT&T DSL is just as fast as Comcast cable Internet access. And more competition is coming along through wireless. Old and new, favorite television programs are now offered on the Internet as media production houses wrangle and rope in advertising revenue for themselves instead of dolling out fees to distributors.
Just as those leaving the nest are not bothering to subscribe to the local newspaper, they have decided not to bother hooking up cable television either, specifically because advertising, 90 percent of the time, is inappropriate to the particular audience.
The best audiences are active seekers, and active seekers will ignore commercials but retain only that fact that a certain product or type thereof exists from which to be selected. From that point a product is distinguished by its true quality, whereas before, there were so few channels of information lending to the research of specific product, that people were more often deceived into a purchase.
The aforementioned deception gave way to an assumption about advertising’s value held close to the hearts of Ogilvy and Mather, which no longer applies. In fact, the entire historic economic structure of which we have come to rely is now in question, as is generally accepted accounting principles, due plainly to the facts surrounding our current economic situation.
Clearly, those who claim to have knowledge, especially those holding offices in our disastrous bureaucracy must be cleansed.
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