Satellite TV option totally skipped

Disgruntled cable subscribers are no longer opting for Satellite. Instead, they are going directly for the Internet and not Comcast either.

Well, it turns out that AT&T DSL is just as fast as Comcast cable Internet access. And more competition is coming along through wireless. Old and new, favorite television programs are now offered on the Internet as media production houses wrangle and rope in advertising revenue for themselves instead of dolling out fees to distributors.

Just as those leaving the nest are not bothering to subscribe to the local newspaper, they have decided not to bother hooking up cable television either, specifically because advertising, 90 percent of the time, is inappropriate to the particular audience.

The best audiences are active seekers, and active seekers will ignore commercials but retain only that fact that a certain product or type thereof exists from which to be selected. From that point a product is distinguished by its true quality, whereas before, there were so few channels of information lending to the research of specific product, that people were more often deceived into a purchase.

The aforementioned deception gave way to an assumption about advertising’s value held close to the hearts of Ogilvy and Mather, which no longer applies. In fact, the entire historic economic structure of which we have come to rely is now in question, as is generally accepted accounting principles, due plainly to the facts surrounding our current economic situation.

Clearly, those who claim to have knowledge, especially those holding offices in our disastrous bureaucracy must be cleansed.

Cable Tightens Its Belt

Now the National Geographic Channel, probably one of the most aesthetic and educational channels on cable, has been moved to digital cable channel 450. Basic Cable viewers are now unable to experience the high quality production work of people who have the most respect for the environment.

The channel perhaps needed to be moved to digital to take full advantage of high definition video signal, but denying a majority of the cable subscribers such good programming may be dire for the company itself, as well as the overall behavior of an audience denied the education provided by the National Geographic Channel.

Does Comcast Cable hate the environment? Maybe, if they get their kicks blocking environmental programming from the basic cable audience?

Do we need Comcast to get access to National Geographic? No. we can now go to http://channel.nationalgeographic.com

The Internet Prevails again, proving that even cable television will subside along with the rest of the old broadcast television, radio and print media. Goodbye Comcast. Lots o' luck.

The evolving perception of media power

Media Matters (mediamatters.org) has once again launched a campaign to squelch media pundit Chris Matthews of NBC’s cable network MSNBC for expressing his negative opinion about Senator Hillary Clinton while under the sheep’s clothing of objective journalism.

Broadcast television before Cable was so limited by time that they only had room for straight news. Through this limited capability, journalism was given its reputation.

Suddenly, cable television had so many channels that it didn’t know what to do with them so they invited experienced talent from talk radio. Talk radio talent was a good choice because now the cable news networks had to fill twenty four hours a day.

The old guard television news anchors held a firm grip on their reputations while they had a limited amount of time, but they soon faced competition from their inflammatory talk-radio-to-television-gatecrashers.

The public perception is that what was once considered straight news has now become stained by opinion journalism. The truth is that most information is biased. All news was only covered by one perspective, that which was allowed by the gatekeepers.

We live in an era now where we must understand that an opinion is an opinion, and we can sit back and say “Well, he has his opinion and that’s okay.” A few years ago, during the period between the invention of cable and the birth of the Internet, most of us would still have a problem with that statement.

Today, I have my own media outlet. In fact, I have at least eight. If there was a topic that interested me, I would look it up, find as many differing positions as I could on it, and decide for myself. If it’s interesting enough I might write about it?

So who gives a rat’s ass about Chris Matthews or what he’s saying about Hillary?