Disgruntled cable subscribers are no longer opting for Satellite. Instead, they are going directly for the Internet and not Comcast either.
Well, it turns out that AT&T DSL is just as fast as Comcast cable Internet access. And more competition is coming along through wireless. Old and new, favorite television programs are now offered on the Internet as media production houses wrangle and rope in advertising revenue for themselves instead of dolling out fees to distributors.
Just as those leaving the nest are not bothering to subscribe to the local newspaper, they have decided not to bother hooking up cable television either, specifically because advertising, 90 percent of the time, is inappropriate to the particular audience.
The best audiences are active seekers, and active seekers will ignore commercials but retain only that fact that a certain product or type thereof exists from which to be selected. From that point a product is distinguished by its true quality, whereas before, there were so few channels of information lending to the research of specific product, that people were more often deceived into a purchase.
The aforementioned deception gave way to an assumption about advertising’s value held close to the hearts of Ogilvy and Mather, which no longer applies. In fact, the entire historic economic structure of which we have come to rely is now in question, as is generally accepted accounting principles, due plainly to the facts surrounding our current economic situation.
Clearly, those who claim to have knowledge, especially those holding offices in our disastrous bureaucracy must be cleansed.
Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts
Tuesday, May 05, 2009
Monday, June 16, 2008
Methemphadvertising and the decline of the main-stream media.
Pew Internet research finds further evidence of main-stream media decline.
More people are now able to see media spin when they go online and watch political speeches from start to finish at YouTube, then share the video clips with their friends at MySpace and Facebook.
The “main-stream” media are paper publications, radio and television, all of which are limited by time and space. Because of these limitations, the main-stream media must only select portions of political speeches or news stories they deem “newsworthy.”
Consequently, they choose portions of information that serves their own agendas.
The main-stream media agenda is simply to survive in a competitive environment. They did that at first by trying to make friends with the largest portion of its audience.
Unfortunately, when you try to please as many people as possible, you wind up on the wrong side of all of them, because people more easily remember negative things that positive things. It’s just human behavior.
So the main-stream media chose to make friends with only audience members that could best help them survive, advertisers.
The main-stream became dependent on advertisers like Heroine ever since the late nineteenth century when newspapers could not longer just depend on their own sales revenue.
Cable television began as a non-advertising television medium. It was supposed to be the biggest threat to the broadcast networks in the late 1970’s and Ted Turner almost had ABC, CBS, and NBC completely over a barrel when he launched CNN. Cable was standing on only subscription revenues.
And cable television had no commercials, do you remember that? But low and behold, satellite television came along and cable had to become publicly traded on the stock market, and shareholders demanded growth and more money, so cable television buckled and started running television commercials. CNN, Fox News and other cable news networks are now no different than any of the broadcast networks because they too are addicted to Methemphadvertising.
The advertisers are of course, the drug dealers who make the networks do their bidding, or they hold back the “stuff” (advertising).
Now, Pew Internet Research has reported "A record-breaking 46% of Americans have used the internet, email or cell phone text messaging to get news about the campaign, share their views and mobilize others."
The broadcast, cable, radio, and print media are suffering from the addiction of advertising dollars as their only source of survival, and people are walking away because they are all tired of little sound bites and slogans.
There is no withdrawal from Methemphadvertising, only death.
PEW RESEARCH: The Internet and the 2008 Election
More people are now able to see media spin when they go online and watch political speeches from start to finish at YouTube, then share the video clips with their friends at MySpace and Facebook.
The “main-stream” media are paper publications, radio and television, all of which are limited by time and space. Because of these limitations, the main-stream media must only select portions of political speeches or news stories they deem “newsworthy.”
Consequently, they choose portions of information that serves their own agendas.
The main-stream media agenda is simply to survive in a competitive environment. They did that at first by trying to make friends with the largest portion of its audience.
Unfortunately, when you try to please as many people as possible, you wind up on the wrong side of all of them, because people more easily remember negative things that positive things. It’s just human behavior.
So the main-stream media chose to make friends with only audience members that could best help them survive, advertisers.
The main-stream became dependent on advertisers like Heroine ever since the late nineteenth century when newspapers could not longer just depend on their own sales revenue.
Cable television began as a non-advertising television medium. It was supposed to be the biggest threat to the broadcast networks in the late 1970’s and Ted Turner almost had ABC, CBS, and NBC completely over a barrel when he launched CNN. Cable was standing on only subscription revenues.
And cable television had no commercials, do you remember that? But low and behold, satellite television came along and cable had to become publicly traded on the stock market, and shareholders demanded growth and more money, so cable television buckled and started running television commercials. CNN, Fox News and other cable news networks are now no different than any of the broadcast networks because they too are addicted to Methemphadvertising.
The advertisers are of course, the drug dealers who make the networks do their bidding, or they hold back the “stuff” (advertising).
Now, Pew Internet Research has reported "A record-breaking 46% of Americans have used the internet, email or cell phone text messaging to get news about the campaign, share their views and mobilize others."
The broadcast, cable, radio, and print media are suffering from the addiction of advertising dollars as their only source of survival, and people are walking away because they are all tired of little sound bites and slogans.
There is no withdrawal from Methemphadvertising, only death.
PEW RESEARCH: The Internet and the 2008 Election
Thursday, January 17, 2008
The evolving perception of media power
Media Matters (mediamatters.org) has once again launched a campaign to squelch media pundit Chris Matthews of NBC’s cable network MSNBC for expressing his negative opinion about Senator Hillary Clinton while under the sheep’s clothing of objective journalism.
Broadcast television before Cable was so limited by time that they only had room for straight news. Through this limited capability, journalism was given its reputation.
Suddenly, cable television had so many channels that it didn’t know what to do with them so they invited experienced talent from talk radio. Talk radio talent was a good choice because now the cable news networks had to fill twenty four hours a day.
The old guard television news anchors held a firm grip on their reputations while they had a limited amount of time, but they soon faced competition from their inflammatory talk-radio-to-television-gatecrashers.
The public perception is that what was once considered straight news has now become stained by opinion journalism. The truth is that most information is biased. All news was only covered by one perspective, that which was allowed by the gatekeepers.
We live in an era now where we must understand that an opinion is an opinion, and we can sit back and say “Well, he has his opinion and that’s okay.” A few years ago, during the period between the invention of cable and the birth of the Internet, most of us would still have a problem with that statement.
Today, I have my own media outlet. In fact, I have at least eight. If there was a topic that interested me, I would look it up, find as many differing positions as I could on it, and decide for myself. If it’s interesting enough I might write about it?
So who gives a rat’s ass about Chris Matthews or what he’s saying about Hillary?
Broadcast television before Cable was so limited by time that they only had room for straight news. Through this limited capability, journalism was given its reputation.
Suddenly, cable television had so many channels that it didn’t know what to do with them so they invited experienced talent from talk radio. Talk radio talent was a good choice because now the cable news networks had to fill twenty four hours a day.
The old guard television news anchors held a firm grip on their reputations while they had a limited amount of time, but they soon faced competition from their inflammatory talk-radio-to-television-gatecrashers.
The public perception is that what was once considered straight news has now become stained by opinion journalism. The truth is that most information is biased. All news was only covered by one perspective, that which was allowed by the gatekeepers.
We live in an era now where we must understand that an opinion is an opinion, and we can sit back and say “Well, he has his opinion and that’s okay.” A few years ago, during the period between the invention of cable and the birth of the Internet, most of us would still have a problem with that statement.
Today, I have my own media outlet. In fact, I have at least eight. If there was a topic that interested me, I would look it up, find as many differing positions as I could on it, and decide for myself. If it’s interesting enough I might write about it?
So who gives a rat’s ass about Chris Matthews or what he’s saying about Hillary?
Wednesday, March 14, 2007
Substantive Speaking
Or How substance will catch up to your speech and bite it really, really hard.
U.S. Attorney General Alberto Gonzales and Former Secretary of Defense Donald Rumsfeld both used the same speech tactic for similar situations. In Rumsfeld’s situation it was the expose of photos at AbuGraihb prison. With Gonzales it was the firing of eight U.S. Attorneys allegedly to make way for more politically loyal servants.
Essentially they both said that they were upset about the situation and were going to get to the bottom of it and find out what happened.
Some people would be glad to hear that Secretary Rumsfeld was upset about the treatment of prisoners, and that Attorney General Gonzales was upset about the U.S. Attorneys getting fired. But evidence and other statements preceding and following the event in question reflect more substance about what they said that they would appreciate.
That Rumsfeld and Gonzales were only upset about getting caught. They would have gotten away with it too, had it not been for the Internet. They forgot to include the New Media in their calculations. They were counting on the very short life span of their exposed foibles in an old machine of mass media.
Newspapers only have space to report on the basic overall position, and television has very little time to risk repeating speeches before the viewer changes the channel.
Newspapers get buried by the following day’s newspapers, and television video segments get taped over or forgotten by viewers, but he Internet collects and holds information for years, and we can go back and search for everything we need.
They, and others like them, are catching on. They are beginning to figure out how dangerous the Internet is for them, and they are quietly working behind the scenes to rein in public access to the Internet by making it more expensive and more difficult for the public to gain access.
The PBS Series Frontline recently created a miniseries called “The News Wars” nearly a decade after they created a miniseries called “Why America Hates the Press” Frontline producers analyze the state of the American news media and provide insight into changes that can impact the behavior of not only politicians, but corporate owners of mass media outlets, and the owners of the pipelines and cables that carry the Internet.
The danger to the Internet is only exasperated by old mass media shows that talk about it, like Frontline, and cable news networks that regularly produce news segments about the Internet.
Corporations are attempting to gain control of what goes on the Internet, and we must all work together to keep it free of such control and accessible to all. http://www.savetheinternet.com
U.S. Attorney General Alberto Gonzales and Former Secretary of Defense Donald Rumsfeld both used the same speech tactic for similar situations. In Rumsfeld’s situation it was the expose of photos at AbuGraihb prison. With Gonzales it was the firing of eight U.S. Attorneys allegedly to make way for more politically loyal servants.
Essentially they both said that they were upset about the situation and were going to get to the bottom of it and find out what happened.
Some people would be glad to hear that Secretary Rumsfeld was upset about the treatment of prisoners, and that Attorney General Gonzales was upset about the U.S. Attorneys getting fired. But evidence and other statements preceding and following the event in question reflect more substance about what they said that they would appreciate.
That Rumsfeld and Gonzales were only upset about getting caught. They would have gotten away with it too, had it not been for the Internet. They forgot to include the New Media in their calculations. They were counting on the very short life span of their exposed foibles in an old machine of mass media.
Newspapers only have space to report on the basic overall position, and television has very little time to risk repeating speeches before the viewer changes the channel.
Newspapers get buried by the following day’s newspapers, and television video segments get taped over or forgotten by viewers, but he Internet collects and holds information for years, and we can go back and search for everything we need.
They, and others like them, are catching on. They are beginning to figure out how dangerous the Internet is for them, and they are quietly working behind the scenes to rein in public access to the Internet by making it more expensive and more difficult for the public to gain access.
The PBS Series Frontline recently created a miniseries called “The News Wars” nearly a decade after they created a miniseries called “Why America Hates the Press” Frontline producers analyze the state of the American news media and provide insight into changes that can impact the behavior of not only politicians, but corporate owners of mass media outlets, and the owners of the pipelines and cables that carry the Internet.
The danger to the Internet is only exasperated by old mass media shows that talk about it, like Frontline, and cable news networks that regularly produce news segments about the Internet.
Corporations are attempting to gain control of what goes on the Internet, and we must all work together to keep it free of such control and accessible to all. http://www.savetheinternet.com
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