What is a “Sacred Cow?”

A Sacred Cow is a term used to describe a topic that the news media does not want to touch. Reporters don’t dare report on it, editors get angry and most importantly, the financial support of the media outlet from advertisers, subscribers, or in some rare cases, contributing writers, can be shaken to the core.

For example, a newspaper editor might write an editorial that holds a specific political position that the readers might very well appreciate, but that his advertisers absolutely despise. The editor then faces a dilemma. Does he want to risk losing his financial support by offending his advertisers and make an appeal to an audience that is slipping away, or would he rather make an appeal to his advertisers and not mention the fact that he’s losing subscribers?

If he makes an appeal to his audience he will lose his financial support. If he makes his appeal to his advertisers, regardless of how true or false that appeal might be, he will keep his advertisers, and not mention that his advertisers are perhaps the only subscribers he has left.

Recently there have been some publications that contain nothing more than advertising and articles about advertisers. These represent the future of print. The only audience are the advertisers, they only read about each other, and ultimately a subculture of elites is lulled into a false sense of security because they no longer have access to information about the wider world.

I stumbled onto one such sacred cow when I wrote a letter to the editor of the State Journal Register several days ago. It was very short and to the point, and a direct threat to their second biggest block of advertising revenue. Here’s what I wrote.

“Want to go green? Want to save energy, cut back on trash, lose weight and get healthy all at the same time? Stop cooking or eating processed foods! Eat only fresh fruits and vegetables! You will save on your cooling bills too!”

There second biggest block of advertising revenue behind car dealerships is food. Imagine what would happen if nobody cooked anything and ate only fresh fruits and vegetables!