Opra, Mutual of Omaha, and the "Aha-Moment."

So Oprah and Harpo Productions and Mutual of Omaha Insurance are fighting over possession of the partially generic saying “Aha-Moment” and that is entirely improper English?

Either Harpo or Mutual of Omaha will, in the end, repeat to the public the phrase "Aha Moment" as though it were a correct expression?

It’s called an Epiphany: According to Webster’s dictionary, it’s a usually sudden manifestation or perception of the essential nature or meaning of something. (2): an intuitive grasp of reality through something (as an event) usually simple and striking. (3): an illuminating discovery, realization, or disclosure b: a revealing scene or moment.

You can't coin a term from a generic word following a grunt. You coin terms using root languages like Greek or Latin.

The expense to which both of these entities will go to copyright improper language, and the extent to which the media is covering this idiocy is telling of a very important goal that most corporations in America strive for:

To keep the public stupid.

Source: epiphany