Wednesday, November 12, 2008

Still wondering about the future.

I still like to read the State Journal Register because they have career journalists on hand who work full time to get their stories and photos. For a while I even had the notion of applying for work there. But the tide is going out for good on the old media, thanks to the Internet.

I wonder how many generations it will take before subscriptions to actual hard-copy newspapers fall into the red zone of being cost-prohibitive? Would online advertising be sufficient to support the structure that remains after the printing presses have ceased forever?

Remember radio? Radio is still a good hands-free form of entertainment, but AM is dominated by right-wing conservatism, a philosophy which proved its worth over the last eight years in the political spotlight, and evidenced by the presidential election of 2008. Unpopular.

As for FM radio, it depends on the artist and not the genre.

Genre radio is old hat. The Internet has exposed us to the reality of music. That there are really good songs, not really good types of songs. We as an audience can no longer accept being pigeonholed into arbitrary categories of Rock, Pop, Country, Jazz, Lite-Jazz, Classical, Heavy Metal, Blues or Big Band.

I occasionally listen to Amy Winehouse, Bjork, Tom Waits, Dethklok, Muddy Waters, Pete Seeger, Ozzie, Tchaikovsky, Sly and the Family Stone, etc. No radio station will be able to keep me as an audience for very long.

Local Broadcast television is not doing too well either. The local news anchors most of the time are repeating the national news when they can't find local stories. Most of the remote news crews were once Union and are now gone.

During the time slot used by local news broadcasts I'm watching PBS. I'm already searching blogs and YouTube for local video on my computer instead of watching television. The Internet provides weather reports too. I don't know what the local broadcasters have left to hold up against the Internet. I think they are in worse shape than newspapers. Popular shows can be watched at Hulu.com

Barack Obama said change is here. This change is bigger than just politics. We are about to usher in a whole new cultural structure, the likes of which we can't yet imagine. Biggest of the changes is perhaps that there may be no such thing as mass communication anymore. Sub-cultures will re-arrange under totally different flags.

Philosophies will shatter and pieces from different ideologies will combine into never before seen colors.

People will be different in unheard of ways, because they will have their own custom-designed preferences thanks to the Internet. Everyone will be a stranger to everyone else, so we will simply have to shed fear.

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