Monday, June 16, 2008

Methemphadvertising and the decline of the main-stream media.

Pew Internet research finds further evidence of main-stream media decline.

More people are now able to see media spin when they go online and watch political speeches from start to finish at YouTube, then share the video clips with their friends at MySpace and Facebook.

The “main-stream” media are paper publications, radio and television, all of which are limited by time and space. Because of these limitations, the main-stream media must only select portions of political speeches or news stories they deem “newsworthy.”

Consequently, they choose portions of information that serves their own agendas.

The main-stream media agenda is simply to survive in a competitive environment. They did that at first by trying to make friends with the largest portion of its audience.

Unfortunately, when you try to please as many people as possible, you wind up on the wrong side of all of them, because people more easily remember negative things that positive things. It’s just human behavior.

So the main-stream media chose to make friends with only audience members that could best help them survive, advertisers.

The main-stream became dependent on advertisers like Heroine ever since the late nineteenth century when newspapers could not longer just depend on their own sales revenue.

Cable television began as a non-advertising television medium. It was supposed to be the biggest threat to the broadcast networks in the late 1970’s and Ted Turner almost had ABC, CBS, and NBC completely over a barrel when he launched CNN. Cable was standing on only subscription revenues.

And cable television had no commercials, do you remember that? But low and behold, satellite television came along and cable had to become publicly traded on the stock market, and shareholders demanded growth and more money, so cable television buckled and started running television commercials. CNN, Fox News and other cable news networks are now no different than any of the broadcast networks because they too are addicted to Methemphadvertising.

The advertisers are of course, the drug dealers who make the networks do their bidding, or they hold back the “stuff” (advertising).

Now, Pew Internet Research has reported "A record-breaking 46% of Americans have used the internet, email or cell phone text messaging to get news about the campaign, share their views and mobilize others."

The broadcast, cable, radio, and print media are suffering from the addiction of advertising dollars as their only source of survival, and people are walking away because they are all tired of little sound bites and slogans.

There is no withdrawal from Methemphadvertising, only death.


PEW RESEARCH: The Internet and the 2008 Election

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